Throughout the seventies and eighties it was globalization[ The G word] of manufacturing facilities that is Product Markets. The anecdotal evidence often told in many a business school classrooms used to be something like this. The doors of the Ford car are made in Barcelona and the seat cushions near Budapest and gearbox in the suburbs of Paris and music system in Osaka and the assembly is done at Shanghai and the car is sold in Thailand. So, what is American about it? It is transnational and the geographical boundaries are crumbling and think global and act local we were told, and the term “glocal” came into existence……Continue……
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